Latest Trend Report: Strut, Shifts, and Bieber Beats
3 viral trends to try this week (and how to make them work for your brand)
New Trend Alert: Strut, Pose and Retreat
What it is
Set to Girl, so confusing by Charli XCX ft. Lorde, this trend has creators confidently strutting toward the camera, posing, then abruptly turning around. The retreat is usually explained by a funny or painfully relatable moment.
How it works
Walk toward the camera with confidence
Strike a pose
Turn around and walk away
Use a caption to explain the backtrack (e.g. "Us using Google Maps in public")
Why it works
It combines humour, aesthetic movement, and reliability. Plus, it's extremely adaptable across industries and niches.
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Creators: Use it for social anxiety moments, travel quirks, or fashion fails
Brands: Show a product that was forgotten or something worth turning around for
Small biz: “Leaving the house… but forgetting to bring our order forms”
Use this audio to try the Strut, Pose and Retreat trend.
New Trend Alert: I Woke Up in a New Bugatti
What it is
This transformation trend uses the dramatic soundbite “I woke up in a new Bugatti” as users pretend to shift gears and get yanked off-screen into a glow-up or power-up moment.
How it works
Start slow, pretending to shift a car into gear
Get pulled out of frame with a burst of energy
Use the moment to reveal a new outfit, energy, or identity
Why it works
It’s quick, visual, and dramatic. The perfect combo for showing contrast and before/after moments.
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Creators: Use it to showcase a personality switch or daily routine transformation
Brands: Make your product the “Bugatti moment” that powers the glow-up
Biz teams: Feature your staff getting yanked into high-performance mode
Use this audio to try the I Woke Up in a New Bugatti trend.
New Trend Alert: Go Baby
What it is
This audio from Justin Bieber’s latest album is giving fans major Bieber Fever flashbacks. It’s a soft, rising trend where creators are showing off their “baby”, whether that’s a person, pet, product, or nostalgic memory.
How it works
Use the “Go Baby” audio
Add a caption or visual showing who or what your “baby” is
Make it sweet, iconic, or throwback-driven
Why it works
It taps into nostalgia, fan culture, and heartfelt expression. Perfect for creator-brand moments.
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Creators: Revisit your childhood obsessions or current favourite people
Brands: Highlight your hero product, team MVP, or OG offering
Biz owners: “Go Baby” = our best-seller since day one
Use this audio to try the Go Baby trend.